Why China? Good Question.
When thinking about watches, China may not be the first place that comes to mind. But make no mistake, China is already a huge player in the global watch game. As China continues to grow, its reach into the world of horology can only get deeper and more involved.
Did you know: In order to be considered Swiss Made, only 51% of the value of the movement must be Swiss (the only other requirement is that the final part be added in Switzerland). It's not widely known, or at least not widely discussed, that many Swiss brands use Chinese parts and assembly on a large portion of the watches they eventually import to the United States, Europe, and Asia under the label of Swiss Made. It's not uncommon for a single Swiss watch to have a Chinese case and crystal, a Taiwanese dial, and Japanese hands.
What does this mean? The fact that many of your favorite Swiss or German brands may use Chinese parts and assembly should not be a cause for concern where quality is involved. In fact, it's quite the opposite. Chinese producers are very well respected by those in the know, which is why the Swiss watch industry relies heavily on Chinese partnerships and involvement.
The purpose of EWR is to give exposure to some brands that may not be on your radar, as well as bring you the latest China-related watch industry news, watch reviews, detailed photos, and more.
Who are we?
East Watch Review founder Brad Green is a watch enthusiast with over 10 years of experience in China and Hong Kong.
EWR的创始人Brad Green是一个手表狂热爱好者，同时也是一个在中国内地和香港有着超越6年经验的全职营销/设计顾问，目前在广州。Brad还有另外一个身份就是中国钟表协会收藏委海外工作组的专家成员。
Kalila Snow Jan is a visual artist currently based in Toronto, Canada. Her passion for camera artistry, street/architecture photography, and graphic design led her to conceptualize artwork through photography and image manipulation. With her talents in photography and translation, Kalila was vital to the initial success of EWR.
